14 Nov 2023
Organisation d'un petit déjeuner d'échanges avec les députés
The Think Tank “The Good Advertising Project” had the opportunity to meet with Members of Parliament Quentin Bataillon, Eric Bothorel, Mireille Clapot, Thomas Rudigoz, Jean Terlier, and François Cormier-Bouligeon to discuss the challenges of online advertising in addressing consumer expectations for more responsible advertising.
At the heart of the discussions:
✋ The essential reminder of the significant economic contribution of what has become the leading advertising medium in France (the Internet), a country home to global leaders spanning major agencies, AdTech companies, and key advertisers active across these markets.
✋ The societal benefit of a model that either provides free access or finances numerous innovative services and content, particularly in the realm of information and pluralism.
✋ An open discussion on the crucial challenges facing the sector, including privacy protection, eco-responsibility, and inclusivity.